Establishing an online presence
Needless to say: the fashion industry is all about appearance. Denim City tasked Miyagami with translating their offline style to an international digital platform to increase their online presence.
Mobile first development
We adhered to a mobile-first design philosophy to ensure that Denim City’s style is uniform over all possible browsers and screen sizes. Instead of working the other way around, we started with a mobile screen for the initial styling and layout drafts.

Responsive web platform
To achieve the same online style for Denim City, we developed mobile-first. The platform is fully responsive and thus can be visited on the computer and the mobile phone. To achieve this responsiveness, we drafted the layout and design options for mobile devices.

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