We learn & share knowledge through stories. These are some of our latest.
We question the ordinary and challenge assumptions to uncover opportunities in business and technology that others overlook.
Blog17 November 2023
The impact of design on your product-market fit
When brainstorming ideas for the digital product that will set your brand apart, it's common to get swept up in the excitement, aiming to quickly reach the Minimum Viable Product (MVP) stage and market launch. But this is the exact point where you need to take a long, deep breath and think about how the product will fit in your marketplace and with your customers. Finding the perfect alignment between your product and the market is the ultimate goal. This synergy, known as product-market fit (PMF) validation is the sweet spot at the centre of meeting various user requirements, growing your digital portfolio and scaling your business sustainably. This article will explore how design fits into this equation and why is it more than just about the aesthetics of your product. Let’s take a look at the impact of design strategy on your product market fit.
Whitepaper18 September 2023
Lean digital transformation strategies for SMEs
Effective digital transformation strategies can help businesses of all sizes become more efficient, productive and customer-centric. However, oftentimes SMEs feel like digital transformation is only for large corporations with deep pockets and an army of consultants. In reality, smaller businesses can benefit from digital transformation in a number of ways.
Blog14 September 2023
How generative AI can leverage your business
No doubt you've already seen or tried out generative AI tools like ChatGPT and Midjourney for checking or generating copy and digital images. However, many don’t yet realise that the potential of generative AI extends far beyond these applications. It has the power to revolutionise numerous business processes and functions, unlocking new possibilities and efficiencies for brands of all sizes and from all sectors. In this blog, we will explore the wide range of use cases and benefits of generative AI, backed by practical examples and notable results achieved by our clients.