14 September 2023

How generative AI can leverage your business

No doubt you've already seen or tried out generative AI tools like ChatGPT and Midjourney for checking or generating copy and digital images. However, many don’t yet realise that the potential of generative AI extends far beyond these applications. It has the power to revolutionise numerous business processes and functions, unlocking new possibilities and efficiencies for brands of all sizes and from all sectors. In this blog, we will explore the wide range of use cases and benefits of generative AI, backed by practical examples and notable results achieved by our clients.

The cover image of the insight

What is generative AI?

Generative AI involves computer algorithms creating human-like content such as text, images, music, and more. It begins with training algorithms on relevant data to learn patterns and structures. By analysing this data, generative AI models can produce new content that resembles the original input, resulting in authentic and both non-human and human-like outputs.

As the generative AI model continues to produce content, the results become more sophisticated and realistic. This is because it uses the outputs as feedback, thereby continuously improving and tweaking the model. This continuous learning and refinement enable the AI model to produce high-quality content with applications across any industry and for pretty much any audience.

Use cases of generative AI

The team at Miyagami works on a wide range of projects with our clients, supporting them from ideation to launch and beyond. As keen advocates of all things digital, we have seized the opportunity to explore how generative AI can enhance the services we provide. Here are just some of the use cases so far.

Custom models

One of the key applications of generative AI is training models on existing content to streamline operations and enhance efficiency. For instance, we have worked with clients to create custom software and extensions that generate content, such as marketing materials, knowledge bases, product descriptions, FAQ responses and chatbots.

By automating content creation, businesses can significantly reduce the time and resources associated with manual effort, all while ensuring consistent and high-quality output and delivering a great customer experience. Plus, the more you use generative AI technology, the better it gets as it keeps learning more about your customers and how best to serve them. And it will adapt to suit their needs as they evolve.

AI detection

Generative AI technology has the capability to generate datasets that can be utilised for training machine learning algorithms to detect specific use cases. By leveraging generative AI, businesses and organisations can experience substantial benefits such as the streamlining of time-consuming tasks and mitigating the potential for human errors.

The team at Miyagami developed a custom AI model for Studocu, a platform for sharing educational documents, which identifies AI-generated documents. Additionally, we created a teacher-oriented version, CheckDoc that helps educators to detect the use of AI-generated texts in student submissions.

Our AI detection model has enabled Studocu to ensure the authenticity and quality of their content. This builds a trusting environment for students and educators alike and saves teachers a great deal of time and stress.

Data analysis

Generative AI allows you to create a synthetic or ‘fake’ dataset that can be combined with a real dataset, enabling the analysis of user reactions to both datasets. By utilising machine learning models, we can identify patterns, outliers and other valuable insights that would be extremely difficult to discover through manual checks and traditional processes, especially when dealing with large volumes of data.

The sheer scale of data makes it impossible for a human to detect, let alone process effectively. This capability assists businesses in optimising their processes, improving the customer experience and uncovering untapped opportunities that enhance their products and services.

For example, we worked with a software company using machine learning to analyse customer data and identify hidden patterns and trends. These insights allowed them to optimise their marketing strategies and improve the product recommendations and targeted promotions they offered customers. This, in turn, helped the client to increase customer loyalty and retention, resulting in consistent revenue growth.

Productivity enhancement

Our software solutions leverage generative AI to enhance productivity in a variety of ways. We have developed plugins that summarise articles, facilitate documentation translation and even generate comprehensive documentation automatically. Furthermore, through collaboration with tools like Github Copilot, we can enable co-programming, which boosts efficiency and improves code quality.

By integrating our documentation generation plugin, a tech startup that we work with significantly reduced the time and effort required to create user manuals and support documents. This enabled the client to allocate their team’s resources to specialist work and core development tasks, such as devising tactics to increase the impact of product launches and improve customer satisfaction.

Join us in harnessing the power of generative AI

At Miyagami we are passionate about helping businesses unlock the full potential of generative AI. With innovative solutions, tailored to the unique needs of each client, we can help you automate and streamline operations, and get a deeper understanding of your customers and market. Ultimately, helping you drive business growth and increase market share.

What sets us apart is our commitment to supporting our clients every step of the way. We work closely with our clients throughout their digital journey, getting a complete understanding of their goals and tailoring our solutions to meet their specific requirements. Our expertise in generative AI, coupled with a comprehensive knowledge of a range of B2B and B2C industries enables us to deliver digital solutions that drive tangible results in both the short and the long term.

Generative AI is transforming the way businesses operate, enabling automation, optimising processes and providing invaluable insights that give you a competitive edge. And this is just the beginning.

Contact our team today for a free consultation and discover how harnessing the power of generative AI can set your business up for success in a digital future.

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