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21 November 2023

How to Build Scalable Whitelabeling Software

The Software as a Service (SaaS) industry is experiencing remarkable growth, surpassing all predictions. Within this trend, white-labelling software continues to prove to be a successful strategy for business founders, enabling rapid and affordable entry into the SaaS market, while ensuring the delivery of high-quality software to customers. The premise for your clients is straightforward: adopt an existing white-labelled software product, tailor it to your brand and present it as your own. However, beneath this simplicity lies a landscape rich in considerations and practices essential for a successful implementation.

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This whitepaper is a practical guide to understanding the ins and outs of white-labelling SaaS products. We'll shed light on the benefits, dissect the challenges, and, most importantly, provide you with expert insights on how to effectively tackle them.

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The impact of design on your product-market fit

When brainstorming ideas for the digital product that will set your brand apart, it's common to get swept up in the excitement, aiming to quickly reach the Minimum Viable Product (MVP) stage and market launch. But this is the exact point where you need to take a long, deep breath and think about how the product will fit in your marketplace and with your customers. Finding the perfect alignment between your product and the market is the ultimate goal. This synergy, known as product-market fit (PMF) validation is the sweet spot at the centre of meeting various user requirements, growing your digital portfolio and scaling your business sustainably. This article will explore how design fits into this equation and why is it more than just about the aesthetics of your product. Let’s take a look at the impact of design strategy on your product market fit.

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Starting small: from idea to successful MVP

So, you've had that lightbulb moment and are ready to build a digital product. The steps you take next can mean the difference between creating a product that your customers love and losing sight of your initial vision. That's where following a proven path to go from idea to Minimum Viable Product (MVP) is crucial.

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