Why standard CRMs, like Salesforce, are not always the right solution

What is a CRM?

CRM stands for Customer Relationship Management and can be defined as the technology systems or strategy used by companies to manage interactions and relationships with current and potential customers.

The main purpose of CRM is to help businesses improve customer relationships, enhance customer satisfaction, and drive sales and marketing efforts more effectively.

We can find among the most popular CRM tools software like Salesforce, HubSpot CRM and Microsoft Dynamics.

Why you should choose a custom-made CRM over a standard CRM

While it can sometimes be easier to use a one-size-fits-all CRM, like the ones mentioned above, to do customer management or handle sales processes, we are firm believers that what seemed like a convenient choice at first may start showing limitations in the long run.

So, if you are wondering if opting for a custom CRM, tailored to your own company’s needs and workflows, read on and discover why it is probably the best decision you can make.

Unlimited customization

With a custom CRM, like the one we built for Tecán Tequila, well… the sky's the limit. As an organization, you get to choose what your own CRM solution includes, the amount of features it has and how it works. A custom CRM solution can be designed to align perfectly with the unique processes and requirements of your company. It can be built to accommodate specific industry standards, regulatory compliance needs and internal workflows, allowing for greater efficiency and effectiveness.

On the other hand, with a pre-built CRM tool, there are certain customization limitations and constraints, particularly for users with complex or unique requirements. Customizations may require coding skills or the involvement of specific consultants or developers, adding to the cost and complexity.

Scalability

A custom-made CRM can grow and evolve with your company. As your business needs change or expand, the custom software can be easily scaled up or modified to accommodate new requirements, additional users or changes in business processes.

For a growing company with the recurring need to add new users or get access to premium features, the bill can get high, really quickly.

Skip the subscription fees

Implementing a custom Customer Relationship Management system also means no subscription fees, which are usually prone to get higher with time, amount of user licenses and customizations.

While the initial development cost of a custom CRM solution may be higher than purchasing a standard CRM software, in the long run, it can be more cost-effective. You can skip the monthly subscription fees and avoid paying for unnecessary features or licenses, and can optimize your investment by focusing on the specific functionalities you need.

Integration Flexibility

A custom CRM system can be built to integrate seamlessly with other software applications that your company already uses, as well as with databases and systems within the organization. This integration flexibility allows for data synchronization, automation of processes and a unified view of customer information across departments. In short, it makes everyone’s life within your company easier.

What is the best CRM? One made specifically for you.

Because the best CRM is one that is fully tailored to your company, built around its employees, customers and their exact needs, choosing to go the custom route can only be beneficial.

So, if you are ready to get started, contact us today and let’s discuss how we can help you build the perfect CRM software for you and your team.