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We question the ordinary and challenge assumptions to uncover opportunities in business and technology that others overlook.
Blog17 November 2023
The impact of design on your product-market fit
When brainstorming ideas for the digital product that will set your brand apart, it's common to get swept up in the excitement, aiming to quickly reach the Minimum Viable Product (MVP) stage and market launch. But this is the exact point where you need to take a long, deep breath and think about how the product will fit in your marketplace and with your customers. Finding the perfect alignment between your product and the market is the ultimate goal. This synergy, known as product-market fit (PMF) validation is the sweet spot at the centre of meeting various user requirements, growing your digital portfolio and scaling your business sustainably. This article will explore how design fits into this equation and why is it more than just about the aesthetics of your product. Let’s take a look at the impact of design strategy on your product market fit.
Whitepaper18 September 2023
Lean digital transformation strategies for SMEs
Effective digital transformation strategies can help businesses of all sizes become more efficient, productive and customer-centric. However, oftentimes SMEs feel like digital transformation is only for large corporations with deep pockets and an army of consultants. In reality, smaller businesses can benefit from digital transformation in a number of ways.
Blog14 September 2023
How to save time and money with custom software
If you're looking to accelerate your digital transformation, adopting custom software is a great place to start. Rather than a one-size-fits-all solution, custom software is designed to meet the specific needs and requirements of your business. This can save you a considerable amount of time and money. Resources you can invest in getting the edge over your competitors. Custom software can also result in better performance, scalability and security. In contrast, off-the-shelf software is often more costly and resource-intensive and can limit your business's growth potential. Read on to discover how inve
Blog14 September 2023
Starting small: from idea to successful MVP
So, you've had that lightbulb moment and are ready to build a digital product. The steps you take next can mean the difference between creating a product that your customers love and losing sight of your initial vision. That's where following a proven path to go from idea to Minimum Viable Product (MVP) is crucial.