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We question the ordinary and challenge assumptions to uncover opportunities in business and technology that others overlook.
Blog17 November 2023
The impact of design on your product-market fit
When brainstorming ideas for the digital product that will set your brand apart, it's common to get swept up in the excitement, aiming to quickly reach the Minimum Viable Product (MVP) stage and market launch. But this is the exact point where you need to take a long, deep breath and think about how the product will fit in your marketplace and with your customers. Finding the perfect alignment between your product and the market is the ultimate goal. This synergy, known as product-market fit (PMF) validation is the sweet spot at the centre of meeting various user requirements, growing your digital portfolio and scaling your business sustainably. This article will explore how design fits into this equation and why is it more than just about the aesthetics of your product. Let’s take a look at the impact of design strategy on your product market fit.
Blog14 September 2023
Best practices for building scalable web and mobile applications
Picture the scene: Your webshop, once a thriving digital marketplace, is now plagued by sluggish load times, critical performance issues, lost emails and an elusive freelancer who seems to have vanished into thin air. What was once a source of pride and profit has quickly turned into a nightmare, leaving you scrambling for solutions and desperately seeking answers. In the fast-paced world of online business, scalability is the lifeblood that ensures smooth operations, maintains customer satisfaction, and keeps revenue flowing. Yet, all too often, business owners and developers overlook the critical need to build scalable web and mobile applications, leading to catastrophic consequences when growth exceeds expectations.