Blog17 November 2023
The impact of design on your product-market fit
When brainstorming ideas for the digital product that will set your brand apart, it's common to get swept up in the excitement, aiming to quickly reach the Minimum Viable Product (MVP) stage and market launch. But this is the exact point where you need to take a long, deep breath and think about how the product will fit in your marketplace and with your customers.
Finding the perfect alignment between your product and the market is the ultimate goal. This synergy, known as product-market fit (PMF) validation is the sweet spot at the centre of meeting various user requirements, growing your digital portfolio and scaling your business sustainably.
This article will explore how design fits into this equation and why is it more than just about the aesthetics of your product. Let’s take a look at the impact of design strategy on your product market fit.
