Humbee

A platform where consumers can find restaurants that have a focus on sustainability.

The case in a nutshell

Humbee approached Miyagami to help solve a number of design challenges:

We designed the new web app, website and booking widget based on Humbee’s pre-existing brand identity.
We also provided Humbee with a high-fidelity interactive web design prototype of the products.

The client

Humbee is a platform where consumers can find restaurants that have a focus on sustainability. Users can order food for delivery (or pickup) and book a table at the restaurant through the app or website. Humbee is also building an academy where they can offer restaurants guidance on how to adopt more sustainable practices. One of Humbee’s key aims is to increase transparency in the food and restaurant industry regarding sustainability practices. This enables customers to choose companies that genuinely embrace sustainability as opposed to those that resort to greenwashing. They also want to tackle the lack of education or knowledge in the industry about sustainable practices and help businesses to improve or find out how to get started in this process.

The challenge

Humbee already had a brand identity, but the website and app were not aligned with this so the visual identity was inconsistent. This can have a negative effect on user experience and damage brand awareness and reputation. Furthermore, the app interface was not fully developed and a number of important elements did not provide a good user experience. Humbee decided to discard the pre-existing app and start from scratch. They partnered with Miyagami to design a complete app that would consider all the tasks that their users needed to fulfil through the app and the website. They also needed a website widget to book a table at restaurants. As well as providing a superior user experience both platforms must also align with Humbee’s current brand identity.

User-friendly mobile app

We provided Humbee with a cohesive, consistent, and user-friendly product design that represents their brand perfectly across their app, admin platform, and website widget.

Robust UI Style Guide

We created a UI Style guide and sets of cross-platform components that can be evolved into a complete and scalable design system as the company and their products mature.

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Cohesive, user-friendly product design

We designed the new app, website, and booking widget based on Humbee’s pre-existing brand identity

Flexible and scalable UI style guide and UI elements

We translated a set of basic brand elements into a complete UI Style and UI elements or components that are flexible and scalable. These included the logo, a set of brand colours, illustrations and a typeface.

A robust booking and order management system

Due to the success of the designs Humbee decided to continue the collaboration with Miyagami and tasked us with the design of the admin panel that they offer restaurants in their network. The panel ensures the orders and bookings that come through the Humbee app are managed and processed effectively.

A cohesive, consistent and user-friendly product design

We provided Humbee with a cohesive, consistent, and user-friendly product design that represents their brand perfectly across their app, admin platform and website widget. We created a UI Style guide and sets of cross-platform components that can be evolved into a complete and scalable design system as the company and its products mature.